📢 Smart Banners

Smart Banners: the right banner —
to the right customer

Personalized banners in the customer's account based on their behavior and segment. Not a mass blast — a precise message for those who need it right now.

Segment targeting
No designer needed
CTR analytics
Launch in 2 days
View scenarios

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Fintech
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Fintech
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Fintech
~500k end users
on the platform
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The usual situation

Everyone sees the same banner — regardless of who they are

😑
VIP and one-time buyer — same message
A mass banner for everyone looks like spam. Customers ignore it — because it's not about them.
📊
You don't know who clicked or why
A banner goes live — and just sits there. How many saw it, how many clicked, what was the conversion? Without CTR analytics, you can't improve what you don't measure.
🔧
Every banner is an IT ticket
The marketer wants to launch a campaign now, not two weeks after sprint approval.
Targeting scenarios

Every segment — its own banner

The marketer configures display conditions in the admin panel — Flowcot automatically determines which banner to show each customer when they open their account.

😴
Dormant customer
The customer hasn't ordered in 30, 60, or 90 days — they receive a personalized win-back banner. A discount or bonus with a limited time offer. Best conversion rate among all segments.
🚀
New customer
A welcome banner encouraging profile completion, placing a first order, or discovering the loyalty program. The first 7–14 days are the most critical moment for building the habit.
🏅
Near level up
The customer is 1–3 orders away from the next level — the banner reminds them and motivates them to order. One of the most effective triggers for increasing average order value.
👑
VIP customer
Exclusive offers for the most active customers — something not available to regular customers. Increases the sense of status and loyalty among those who generate the most revenue.
How it works

From setup to display — without IT

01
Marketer creates a banner
In the Flowcot admin panel — headline, description, button, colors, display conditions. No designer, no developer.
02
Sets segment conditions
Order count, loyalty level, days without activity — any combination. The system automatically identifies matching customers.
03
Customer opens account
Flowcot checks the conditions and displays the personalized banner right in the interface. No push permissions needed — the banner is already inside.
04
Real-time analytics
Views, clicks, CTR for every banner — the marketer sees what's working and quickly adjusts the message.
Features

Everything you need
for precise targeting

Smart Banners aren't just images. They're a full-featured segmented marketing tool built right into your product.

🎯
Flexible conditions Combine level, order count, days without activity, and other parameters
🎨
No-designer editor Colors, text, button, background gradient — all in the admin panel in minutes
📊
CTR analytics Views, clicks, and conversion per banner in real time
🔁
A/B without extra tools Run two banner variants for different segments and compare results
📱
Web & mobile Banners display correctly in browser and mobile account — fully responsive
Banner example
Just for you
Come back! 🎉
You haven't ordered in a while. Here's a special 15% discount — just for you.
Get discount →
Segment Dormant 30+ days
Views 1,248
CTR 18.4%
Customer results

What personalized banners deliver

12–25%
personalized banner CTR
vs ~1–3% for unsegmented banners
3–5×
higher conversion
compared to showing the same banner to everyone
10 min
from idea to banner launch
no designer or developer needed
Pricing

Transparent pricing,
no surprises

Monthly subscription. No setup fee. 7-day free trial.

Free
$0
/ forever
$0
/ forever
Toast notifications only. Free forever — no time limit.
Toast notifications (up to 10)
Starter
$39
/ month · up to 10,000 clients
$49
/ month · up to 10,000 clients
Easy start with a loyalty rewards program
Loyalty levels (up to 5)
API integration
Basic dashboard
Task system (up to 10 active)
Design customization
Onboarding tasks (up to 3 active)
Trigger banners (up to 10 active)
Toast notifications (up to 10)
Custom client fields (up to 5)
Weekly quests
Mini games
In-app notifications
Telegram bot (200,000 sends/mo)
Most Popular
Growth
$159
/ month · up to 100,000 clients
$199
/ month · up to 100,000 clients
The essential tools for active growth and retention.
Loyalty levels (up to 10)
API integration
Marketer dashboard
Onboarding tasks (up to 5 active)
Task system (up to 20 active)
Weekly quests (up to 10 active)
Design customization
Trigger banners (up to 50 active)
Mini games (up to 10 active)
Toast notifications (up to 50)
In-app notifications
Telegram bot (200,000 sends/mo)
Custom client fields (up to 15)
Enterprise
from $599
/ month · up to 500,000 clients
from $749
/ month · up to 500,000 clients
For large businesses. Dedicated manager, custom mechanics.
Everything from Growth plan
Task system (up to 50 active)
Onboarding tasks (up to 10 active)
Weekly quests (up to 20 active)
Mini games (up to 50 active)
Toast notifications (up to 100)
Telegram bot (2,000,000 sends/mo)
Custom client fields (up to 50)
Custom mechanics & integrations
Dedicated manager & priority support
Setup + onboarding from our team
Free
$0
/ forever
$0
/ forever
Toast notifications only. Free forever — no time limit.
Toast notifications (up to 10)
Starter
$39
/ month · up to 10,000 clients
$49
/ month · up to 10,000 clients
Easy start with a loyalty rewards program
Loyalty levels (up to 5)
API integration
Basic dashboard
Task system (up to 10 active)
Design customization
Onboarding tasks (up to 3 active)
Trigger banners (up to 10 active)
Toast notifications (up to 10)
Custom client fields (up to 5)
Weekly quests
Mini games
In-app notifications
Telegram bot (200,000 sends/mo)
Most Popular
Growth
$159
/ month · up to 100,000 clients
$199
/ month · up to 100,000 clients
The essential tools for active growth and retention.
Loyalty levels (up to 10)
API integration
Marketer dashboard
Onboarding tasks (up to 5 active)
Task system (up to 20 active)
Weekly quests (up to 10 active)
Design customization
Trigger banners (up to 50 active)
Mini games (up to 10 active)
Toast notifications (up to 50)
In-app notifications
Telegram bot (200,000 sends/mo)
Custom client fields (up to 15)
Enterprise
from $599
/ month · up to 500,000 clients
from $749
/ month · up to 500,000 clients
For large businesses. Dedicated manager, custom mechanics.
Everything from Growth plan
Task system (up to 50 active)
Onboarding tasks (up to 10 active)
Weekly quests (up to 20 active)
Mini games (up to 50 active)
Toast notifications (up to 100)
Telegram bot (2,000,000 sends/mo)
Custom client fields (up to 50)
Custom mechanics & integrations
Dedicated manager & priority support
Setup + onboarding from our team
Every additional 5,000 clients — $10

Personalized banners in the customer account: targeted marketing without ad spend

When most companies think about banners, they imagine external ads or website banners — where you pay per impression. Smart Banners in Flowcot work fundamentally differently: they appear in the customer's personal account, where they already are, already trust you, and are already ready to act. This is the cheapest and most effective communication channel with your existing base.

Why segmentation matters more than design

A beautiful banner shown to everyone is noise. An unremarkable banner shown to the right person at the right moment is a conversion. Flowcot builds personalization on behavioral data: how many days since the customer last ordered, what loyalty level they're at, how many orders until the next level. The marketer sets the conditions once — the system decides on its own who to show the banner to.

The average CTR of personalized banners in customer accounts is 3–5 times higher compared to mass email campaigns. The reason is simple: the customer opened the account with a specific purpose — they're already in the context of interacting with your service.

Segments that convert best

Dormant customers — the most underrated segment. A person who ordered before and stopped already knows your product. They don't need you to explain the benefits — they need the right reason to come back. A banner with a discount or personal bonus for dormant customers converts to a repeat order 2–4 times more effectively than cold advertising.

Customers near a level up — the best moment for upsell. If there are 2 orders to Gold level, and Gold gives a 12% discount instead of 8% — a reminder banner is direct motivation to order now rather than next week.

New customers — the first 14 days determine whether someone becomes a regular. A welcome banner with a simple first step (complete profile, earn a bonus) significantly improves the activation rate.

Launching a banner without a designer or developer

In Flowcot, the banner editor is built so a marketer can independently create and launch a banner in 10–15 minutes. Headline, description, background color, gradient, button text — everything is configured in the interface without CSS or Figma. Once saved, the banner automatically starts showing to customers who match the segment conditions.

Analytics for each banner — views, clicks, and CTR — updates in real time. The marketer sees what's working, adjusts the message, and launches the next variant without involving a developer.

FAQ

Frequently asked questions about Smart Banners

Do I need a designer or developer to create a banner?

No. Flowcot's banner editor lets the marketer independently set up a headline, description, CTA button, colors, and background gradient in 10–15 minutes. No CSS, no Figma — just the admin panel interface.

How many different banners can be shown at the same time?

Unlimited. Flowcot shows different banners to different segments simultaneously: dormant customers get a win-back banner, new customers get a welcome banner, VIPs get an exclusive offer. Each customer only sees the banner that matches their segment and display conditions.

How is banner targeting configured?

Through segmentation conditions in the admin panel: days without a purchase, loyalty level, orders until the next level, registration date, or any custom attribute. Conditions are combined with AND/OR logic.

What is the average CTR for personalized banners?

According to Flowcot customer data, personalized banners in customer accounts show a CTR of 12–25% — 3–5 times higher than mass email banners. Analytics for each banner are available in real time.

Contact

Let's launch the first banner for your business

Leave a request — we'll show a live Smart Banners demo and set up the first segment for your audience.

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🎯
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🔒
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