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On retention,
without the fluff

Practical articles on RFM analysis, loyalty programs, trigger campaigns and customer retention. Only what actually gets used in real products.

May 27, 2026 RFManalytics

What Is RFM Analysis and How to Use It Without a Data Analyst

RFM analysis is a proven method for segmenting customers into 6 actionable groups. How it works, what to do with each segment, and how to run it without SQL or data analysts.

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