Нам довіряють компанії
🇲🇽 Clicredito МексикаFintech
🇱🇰 OnCredit Шрі-ЛанкаFintech
🇺🇦 ClickCredit УкраїнаFintech
Fortune wheel, scratch card, gift boxes and leaderboard — plug-and-play games triggered after any event. The customer wins a prize — and comes back for the next order.
7 days free · No credit card · Cancel anytime
🇲🇽 Clicredito Мексика 🇱🇰 OnCredit Шрі-Ланка 🇺🇦 ClickCredit УкраїнаEach game is a separate scenario with its own prize type and launch trigger. Configured in the admin panel without code.
Gamification doesn't exist in isolation — it connects to your business events and fires at exactly the right moment.
The leaderboard is the only retention mechanic that doesn't cost you a percentage of revenue. The customer doesn't get a discount — they get status and recognition. With the right setup, the leaderboard drives customers to order more to hold their position.
The word "gamification" is often perceived as a marketing trend — sounds great, but it's unclear why you'd pay for it. In reality, game mechanics are one of the most effective retention marketing tools, when applied at the right moment with the right trigger.
The psychology is simple: a person who received a prize or saw their progress in the rankings associates a positive emotion with your product. This isn't manipulation — it's positive reinforcement that works long-term. The customer didn't just get a discount — they experienced a small winning moment. And they want to repeat it.
Research in e-commerce shows that gamified loyalty programs increase purchase frequency by 30–40% compared to standard discount promotions. At the same time, the cost of re-engaging a customer through game mechanics is far lower than through paid advertising.
Fortune wheel — the most recognized format. The customer gets a spin after completing an action and discovers their prize. The anticipation during the spin is itself engaging. Ideal for mass promotions and weekly bonuses.
Scratch card — a mobile-first format. Scratching away the protective layer with a finger and revealing the prize is a simple gesture, but it preserves the discovery effect of a physical lottery. Converts well in mobile apps and PWA.
Gift Box — a choice mechanic. The customer is offered several boxes and picks one. Even if the prizes are the same, the sense of personal choice increases the perceived value of the reward. Effective for VIP segments and personalized campaigns.
The customer leaderboard is the only retention mechanic that doesn't cost you a margin percentage. The customer doesn't get a discount — they get status and recognition. When set up correctly, the leaderboard increases order frequency in the top segment by 20–35%, as customers self-motivate to maintain their position.
Flowcot lets you configure the ranking metric (orders, points, tasks), the reset period (all-time, monthly, weekly), and automatic notifications when someone is catching up to the customer in the rankings.
In Flowcot, all four game types are set up through a single interface. The marketer configures the game type, prizes, win probabilities, and launch triggers — without a single line of code. IT is only needed once: for the initial tag integration and userId setup. After that, gamification runs on its own.
Four types: Fortune Wheel (random prize from a list), Scratch Card (scratch the protective layer), Gift Box (choose from several boxes), and Leaderboard (customer ranking by a chosen metric). Each type is connected separately or combined.
Yes. For the Fortune Wheel and Scratch Card, you set the probability of each prize as a percentage. The system guarantees a mathematically correct distribution of wins, allowing you to accurately forecast prize costs.
Access to the game is granted by a trigger: after a purchase, accumulation of a certain number of points, level upgrade, birthday, or any other event. You configure the conditions in the admin panel. You can limit the number of spins per day or per promotion period.
According to Flowcot customer data, gamification increases repeat purchase frequency by 25–40% compared to traditional discount programs. The game mechanic creates a positive emotion that customers associate with your brand — and they come back for the next order.
All Flowcot modules
A full toolkit for customer retention — in one platform.
Monthly subscription. No setup fee for Starter & Growth. 7-day free trial.
Leave a request — we'll show a live demo of all four game types and set up the first mechanic for your product.