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⚡ Trigger Campaigns
Set a condition — and Flowcot does everything else. Trigger campaigns respond to customer behavior in real time: purchases, pauses, level changes, events from your system via API.
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🇲🇽 Clicredito Mexico 🇱🇰 OnCredit Sri Lanka 🇺🇦 ClickCredit UkraineAny event in your system can become a trigger — without development
Purchase, account top-up, first transaction, Nth consecutive purchase — any transactional event from your POS system or CRM.
Customer hasn't visited for X days, hasn't opened the app for Y weeks, hasn't used bonuses before expiry — the automatic reminder fires by itself.
Moving to a new level, completing a quest, earning a badge — a congratulation with an explanation of new privileges is sent instantly.
Birthday, anniversary of the first purchase, X days since registration — date-based triggers fire automatically, always on the right day.
Purchase, pause, level change, date — from the list or via a custom API parameter. Configured through the UI without a single line of code.
Segment, minimum purchase amount, customer level, time since last activity — filters by any attribute.
Toast, in-app, Telegram, banner, game mechanic — several at once or in sequence. No reaction to the first — a second arrives a day later.
Conversion and CTR at each step — in the dashboard. What works, you scale. What doesn't — you adjust conditions with one click.
A trigger campaign is not one message. It's a logical chain: customer didn't react — second channel, didn't react again — pause, then escalation.
Instantly on app open. High visibility, zero cost.
If the customer didn't react — a reminder in the messenger with an action button.
On their next app open — a personal banner and an offer to play. The most effective final step.
Customer reacted at any step — the chain stops. No extra messages after conversion.
Monthly subscription. No setup fee. 7-day free trial.
Retention marketing has traditionally required constant attention: launching new campaigns every week, manually building segments, tracking responses. Trigger campaigns flip this logic 180 degrees: you configure the rules once, and the system reacts to each customer at the right moment — 24/7, without your involvement.
A trigger campaign is a message sent automatically in response to a specific event or condition. A customer makes their first purchase — the "First Purchase" trigger launches a welcome series. A customer hasn't appeared in 14 days — the "Reactivation" trigger sends a personal offer. A customer is almost at a new level — the "Motivation" trigger reminds: "1 more purchase to Gold."
The fundamental difference from mass mailings: every message is relevant to the specific customer at the specific point in their journey. This is not spam — it's a timely hint or reward. That's why trigger campaigns have 3–5× higher conversion than mass blasts to the entire base.
Flowcot connects to your platform via REST API. Payment, new registration, status change in CRM, account top-up — any of these can become a campaign trigger. Your system sends an event to a Flowcot endpoint, and the platform automatically launches the right scenario for the right customer.
This is especially important for businesses with their own IT infrastructure: no need to rebuild existing systems — just one API call for the required event.
Flowcot lets you build automated multi-channel campaigns: one event launches a chain of messages across multiple channels with different delays. Toast notification — immediately. Telegram — after 24 hours if the customer didn't react. Personal banner or game mechanic — on the next app visit. The system automatically stops the chain as soon as the customer completes the target action — no extra messages after conversion.
This approach maximizes reach without the risk of annoying the customer: they receive messages exactly as many times as needed to react — and not one time more.
Every trigger campaign in Flowcot has its own analytics dashboard: how many customers entered the campaign, how many reacted at each step, what the overall conversion is. Based on this data it's easy to identify the weakest step and adjust the text, delay, or channel — without stopping the campaign.
There is no limit on the number of active campaigns. You can simultaneously run campaigns for new customers, dormant ones, those approaching a level, those with expiring bonuses — and all will run in parallel. Flowcot automatically prevents conflicts between campaigns for the same customer.
Yes. Flowcot supports multi-step chains: after the first message, a second arrives after a set delay, then a third. The chain automatically stops once the customer completes the target action — no extra messages after conversion.
Any event you pass through the API: purchase, point credit, level change, profile completion, first and Nth purchase, activity pause (7, 14, 30 days), birthday, customer anniversary. You define the trigger conditions yourself in the admin panel.
Yes. You test different texts, sending channels, delay times, and CTAs. Flowcot tracks conversion for each variant and after a set period declares a winner. Data is available in the analytics dashboard.
Set up without code in an hour. Results from day one.
All Flowcot modules
A full toolkit for customer retention — in one platform.