Automated campaigns that launch themselves

Trigger campaigns: how to automate customer retention without daily manual work

Retention marketing has traditionally required constant attention: launching new campaigns every week, manually building segments, tracking responses. Trigger campaigns flip this logic 180 degrees: you configure the rules once, and the system reacts to each customer at the right moment — 24/7, without your involvement.

What a trigger campaign is and why it beats mass mailings

A trigger campaign is a message sent automatically in response to a specific event or condition. A customer makes their first purchase — the "First Purchase" trigger launches a welcome series. A customer hasn't appeared in 14 days — the "Reactivation" trigger sends a personal offer. A customer is almost at a new level — the "Motivation" trigger reminds: "1 more purchase to Gold."

The fundamental difference from mass mailings: every message is relevant to the specific customer at the specific point in their journey. This is not spam — it's a timely hint or reward. That's why trigger campaigns have 3–5× higher conversion than mass blasts to the entire base.

Webhook triggers: when your system and Flowcot speak the same language

Flowcot supports webhook integration for any external events. Payment via a payment processor, an order from an e-commerce platform, a new registration from a landing page, a status change in CRM — any of these can become a campaign trigger. Your system sends a webhook to a Flowcot endpoint, and the platform automatically launches the right scenario for the right customer.

This is especially important for businesses with their own IT infrastructure: no need to rebuild existing systems — just add one webhook for the required event.

Automated campaigns: scenarios already working in real businesses

• Welcome series: a new customer receives a sequence of messages — a greeting, explanation of the loyalty program, first task, a reminder a week later.
• Dormant reactivation: after 7, 14, or 30 days without activity — a personal offer with a bonus or discount for returning.
• Bonus expiry reminder: a customer's bonuses are about to expire — reminders at 7 and 3 days with a link to use them.
• Progress to level: the customer is 80% of the way to the next level — a motivational message with exact data on what's left.
• Customer anniversary: one year since the first purchase — a celebratory message with a gift and personalized offer.

Multi-channel chains: one trigger, multiple touchpoints

Flowcot lets you build automated multi-channel campaigns: one event launches a chain of messages across multiple channels with different delays. Toast notification — immediately. Telegram — after 24 hours if the customer didn't react. Email — after 3 days. The system automatically stops the chain as soon as the customer completes the target action — no extra messages after conversion.

This approach maximizes reach without the risk of annoying the customer: they receive messages exactly as many times as needed to react — and not one time more.

Analytics and real-time optimization

Every trigger campaign in Flowcot has its own analytics dashboard: how many customers entered the campaign, how many reacted at each step, what the overall conversion and revenue from the campaign are. Based on this data it's easy to identify the weakest step and adjust the text, delay, or channel — without stopping the campaign.