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🔔 Toast Notifications
Toast notifications appear right in the interface — no email, no SMS, no permission requests. The customer opens the app and sees exactly what will make them act.
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🇲🇽 Clicredito Мексика 🇱🇰 OnCredit Шрі-Ланка 🇺🇦 ClickCredit УкраїнаEach type has its own use case and its own presentation style
"You've earned 120 bonus points for your purchase!" — shown immediately after a transaction, while the customer is still in the app.
"Offer ends in 2 hours" — red border, countdown timer. Tap — goes straight to the offer.
"You've reached Gold level! Your discount is now 15%" — festive style, confetti animation, "Use now" button.
"3 more purchases to the next level" — a gentle reminder without pressure. Motivates customers to return without aggression.
Purchase, balance top-up, login after a pause, level change — any event in your system.
Editor with live preview. Personalization via variables: {{name}}, {{bonus}}, {{level}}. A/B test with one click.
Segment by level, balance, activity, tags — or all customers at once.
CTR, conversion, A/B winner — in real time. Flowcot will tell you which variant works better.
Filters by any customer attribute — no developer needed.
From trigger to notification appearance — under one second. The customer sees the message before they close the screen.
Customer didn't react — a reminder comes in 24 hours. They reacted — the next toast activates automatically.
Two text, color, or CTA variants — Flowcot will determine the winner by your KPIs automatically.
Marketers have relied on email for decades. But open rates in most industries have long dropped below 20%, and SMS costs money and annoys people. Meanwhile, toast notifications — small pop-ups in the app interface — show CTR rates of 25 to 40%. Why? Because the customer is already in your app. They're already engaged. All you need to do is show them the right message at the right moment.
Trigger notifications are messages that appear automatically in response to a specific action or event. The customer made a purchase — a toast appears: "150 bonus points credited." The customer reached a new level — a toast appears: "Congratulations! You're now a Gold customer." The customer hasn't logged in for 7 days — on their next visit they see "We missed you! Here are 50 bonus points, just because."
The key difference from regular push notifications: toast notifications work inside the app and don't require a separate permission from the user. No "Allow Notifications" banners that half of people dismiss without reading. The toast simply appears — and waits for a reaction.
One of the key advantages of in-app alerts is the absence of dependency on external channels. No SMS provider, email service, or push certificates for iOS and Android needed. Flowcot delivers toast notifications via its own SDK or REST API — notifications appear directly in the browser or mobile app without any intermediary services.
This also means instant delivery: less than one second passes between the event (transaction, login, achievement) and the notification appearing. For the customer, this feels like a "smart" app that reacts to their actions in real time.
Flowcot lets you run an A/B test for any toast notification: two text variants, different CTA buttons, different styles (informational, celebratory, urgent). The platform automatically tracks CTR, conversion, and time to next action — and after a set period declares a winner. No need to manually count numbers in spreadsheets.
Every toast has its own analytics card: how many times shown, how many clicked, which audience responds best. This data accumulates and allows you to make notifications more precise and effective each month.
Building a toast notification system with triggers, A/B testing, and analytics from scratch takes a minimum of 2–3 months of development and ongoing maintenance. Flowcot provides a ready-made infrastructure: SDK, admin panel, trigger API, analytics dashboard. The marketer launches new campaigns without involving IT — and sees results the same day.
Push notifications require permission from the customer and are sent through the operating system even when the app is closed. Toast notifications appear directly in your website or app interface, require no permissions, and have a significantly higher CTR — the customer is already inside your product.
Yes. Flowcot lets you configure colors, fonts, position (top/bottom, left/right), display duration, appearance animation, and toast types (informational, success, warning, promotion). No manual CSS — everything through the admin panel.
You have full control over frequency: limits per session, per day, per user, interval between displays. Flowcot also automatically tracks customer reactions — if they ignore toasts several times in a row, frequency is automatically reduced.
Yes. You launch two toast variants — different text, CTA buttons, color, or style — and Flowcot automatically determines the winner by CTR and conversion. Results are available in real time in the marketer dashboard.
All Flowcot modules
A full toolkit for customer retention — in one platform.
Monthly subscription. No setup fee for Starter & Growth. 7-day free trial.
Setup takes a few hours. First results — the next day.