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🇲🇽 Clicredito МексикаFintech
🇱🇰 OnCredit Шрі-ЛанкаFintech
🇺🇦 ClickCredit УкраїнаFintech
📥 In-App Notifications
A personal "inbox" right in your product. The customer opens it — and sees all important notifications, bonuses, and offers in one place. No permissions, no external channels.
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🇲🇽 Clicredito Мексика 🇱🇰 OnCredit Шрі-Ланка 🇺🇦 ClickCredit УкраїнаEvery message is personal. No spam — only relevant content
Bonus credits, level upgrades, unlocked privileges — all saved and available to view at any moment.
A discount tailored specifically to this customer. A time-limited offer they won't miss — because it's waiting for them in the app.
Active tasks list, progress tracking, deadline reminders — all in one center, without searching across different screens.
Transaction confirmations, status changes, important updates — instead of email or SMS, everything stays inside your product.
Connect the Flowcot SDK or insert a web component. The notification center appears in your interface as a native part of the product.
Specify which events create notifications: purchases, level changes, promotions, tasks. Via API or through the admin panel without code.
Each customer sees only their own messages. Segmentation, dynamic variables, rich cards with buttons and images.
How many customers opened the center, which message was read, which CTA was clicked — in the analytics dashboard.
Up to 60% of iOS users block push notifications. In-app notifications require no permissions — they're already inside.
Email gets lost among hundreds of messages. Push disappears in seconds. An in-app notification waits for the customer — until they read it themselves.
Images, buttons, progress bars, counters — everything that doesn't fit in a standard push or plain-text email.
The badge on the notification center icon motivates users to check — just like a messenger. It's natural behavior for any user.
Most businesses still rely on email and push notifications as their primary customer communication channel. But the statistics tell a different story: push notifications are blocked by more than 50% of iOS users, and less than 20% of subscribers open emails. In-app notifications are a third way: messages that live inside your product and are always accessible to the customer.
In-app notifications are system messages displayed directly inside a mobile or web app. Unlike push notifications, they don't pop up on a locked screen and don't require a separate OS permission. The customer opens the app — and sees their personal notification center with all important events.
The key advantage of this approach is persistent availability. A push disappears in a few seconds and leaves no trace. An email gets lost among dozens of others. An in-app notification stays in the notification center until the customer reads or removes it themselves.
Flowcot builds a unique message feed for each user based on their behavior, loyalty program level, active tasks, and personal offers. Customer Elena sees a notification about moving to Silver level and quest bonuses. Customer Andrew sees a promotion expiry reminder and a transaction confirmation. No mass spam — only relevant content.
Dynamic variables let you personalize text directly in the template: customer name, current balance, level name, days until offer expires — all substituted automatically from your CRM or database.
Unlike a plain SMS or plain-text push, in-app notifications support rich content: images, colored cards, progress bars, buttons with multiple action options. A new-level notification can include a medal icon, a short list of new privileges, and a "Use Discount Now" button. This isn't just text — it's a full micro-landing page inside your product.
It's no accident that all major products — from Instagram to Gmail — use an unread message counter on the icon. It's one of the most effective engagement mechanisms. People see the red "3" badge and feel a natural urge to open and check. Flowcot adds this mechanism to your product: the badge on the notification center button updates in real time with every new message.
The Flowcot in-app notification center connects via SDK (iOS, Android, React Native, Flutter) or as a web component for browser apps. After connecting, the marketer manages all notifications independently through the admin panel — without involving a developer. Triggers are configured through a convenient interface or REST API for automating complex scenarios.
The result — customers open the app more often to check notifications, stay active longer, and make repeat purchases more frequently. In-app notifications are not just a communication tool, but a systematic mechanism for keeping customers inside your product.
Email needs to be opened separately and often ends up in spam or gets ignored. In-app notifications appear directly inside your product when the customer is already there. Open rates are 5–8× higher than email, and the customer sees the message in the context of interacting with your service.
Yes. Flowcot automatically adds an unread badge to the notification center button. It updates in real time — just like Gmail or Instagram. This is one of the most effective mechanisms for bringing customers back to the app.
You configure the retention period yourself: from 7 to 90 days or unlimited. Old messages are archived automatically. The customer can always scroll through the feed and find any promotion or reward.
Yes. Every in-app message can include: a title, text, image or gif, one or more CTA buttons with links, and a category tag. Templates are configured in the admin panel — no markup needed.
All Flowcot modules
A full toolkit for customer retention — in one platform.
Monthly subscription. No setup fee for Starter & Growth. 7-day free trial.
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