Marketer Dashboard: all retention metrics — on one screen

Marketer dashboard: how retention analytics helps make better decisions

Most marketers make campaign decisions based on gut feeling or outdated reports that an analyst prepares once a month. The Flowcot marketer dashboard changes this reality: all key retention metrics are available in real time, without SQL queries and without waiting for reports.

Retention analytics: what to measure and why

Retention analytics is not just graphs for presentations. It's a measurement system that shows how effectively the business retains customers and where churn is occurring. Key metrics without which it's impossible to manage a loyalty program:

• Retention Rate — the share of customers who returned within a given time period (7, 30, 90 days). A baseline metric of customer base health.
• Churn Rate — the share of customers who became inactive. A critical metric for planning reactivation campaigns.
• Active members — count and share of engaged program participants over the selected period. Shows the real dynamics of your base.
• Campaign CTR — clicks and impressions per banner and mechanic. Helps you see which tools work and which need adjustment.

Cohort analysis without an analyst

Flowcot automatically builds cohort analysis for all new customers. A cohort is a group of customers acquired in the same month. By comparing cohorts, the marketer sees: customers acquired in March retain better than those acquired in November — and can understand why. Perhaps in March, a new loyalty program mechanic was launched that worked.

Such analysis previously required an analyst and complex SQL queries. In Flowcot it's an interactive table available right in the dashboard.

RFM segmentation and action-based use

RFM segmentation (Recency, Frequency, Monetary) is a proven method of dividing the customer base into meaningful segments. Flowcot automatically computes an RFM score for each customer and assigns them to the appropriate segment: VIP, Loyal, Irregular, Dormant, New. The main value is not the segmentation itself, but the ability to immediately launch a campaign for the selected segment: found 200 "Dormant VIP" customers — one click sends them a personal reactivation offer.

Customer segments: who needs attention right now

The dashboard automatically groups your base by activity: active, "at risk" (14–30 days without activity), "dormant" (30+ days), close to the next level, and without completed onboarding. Each segment is a specific list of customers with a "launch campaign" button. The marketer sees the problem immediately and knows what to do about it.

Identifying at-risk customers: stop churn in time

Flowcot automatically highlights the "At Risk" segment — customers who have shown no activity in the past 14–30 days. This is the moment when a reactivation campaign can still work. The marketer sees this list in the dashboard and launches a personalized retention mechanic — no SQL queries, no developer required.